Warming Calling >> Cold Calling

Cold calling is a cheat code for B2B or B2C.

It’s one of the most persuasive forms of outreach, and is always needed for every niche, market, and business.

Warm calling is no different.

Warm calling can add an extra 10+ weekly meetings to your calendar, BUT only if you have the proper script.

Therefore, I will break down my EXACT step-by-step script and explain why it’s so POWERFUL…

First, we need to get past the GATEKEEPER.

If you have ever done cold calling before, you know what I’m talking about.

The gatekeeper is the person protecting your lead.

They’re the lead’s assistant, and 9 out of 10 times will never let you talk to the lead.

Why? Because it’s their main job to ensure that the decision-maker doesn’t get annoying calls.

Unfortunately, getting past the gatekeeper will be difficult.

However, we found one line that gets us past the gatekeeper every time…

“I was emailing back and forth with (name) and wanted to call them to continue the conversation briefly.”

This will do two things:

• It will allow the gatekeeper to know that you have already been in contact with the manager.

• It assumes that the manager already knows who you are, which means they won’t hesitate to send your call to your prospect.

After this, you’ll be able to talk with the decision-maker

First, you’ll need to let them know who you are and if they’ve had a chance to see the free value you sent to their email.

For example, if you had emailed them a case study, you’d say this:

“Have you had a chance to review the case study of how we took (previous client) to (x result)”

Since they responded to your first email, they’ll remember what you’re talking about.

If they said yes, you’d respond:

“Amazing; I wanted to explain how we can do the same for you. I know I’m catching you at a random time, so how does (x date and time) work for a quick discussion of our strategy for (their business).”

If both parties agree on a date and time, then you book that meeting on your calendar.

Super simple.

However, if they said no to looking at the case study you sent, you’d respond:

“No worries; I will take 21 seconds to break down our case study and explain why the same strategies would benefit you. Hang up the moment you feel I’m wasting your time. If we reach the end of the 21 seconds and you want to hear more, we can open calendars and figure out the best time to talk. Sounds fair to you?”

From there, you’d want to give them an overview of the case study you sent over email and address any objections they might have to getting on the call.

But this is just one piece of the puzzle.

I’ll continue more about the rest of this process in tomorrow’s newsletter.

If you have any questions, reply to this email, and I’ll help you with anything you need.

OR

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Start Winning,

Logan